Mountain Dew Drops Lil Wayne After Karate Chop Lyrics Confronted by family of Emmett Till
It looks like Mountain Dew has joined a list of well-known brands beginning to take responsibility for what Hip Hop & entertainment content they support. After the urging of Emmett Till’s family to drop Lil Wayne’s endorsement deal, the brand has acted. Today the parent company Pepsico dropped their association to the YMCMB rapper and issued a statement of explanation.
“We do not plan any additional work with Lil Wayne moving forward. His offensive reference to a revered civil rights icon does not reflect the values of our brand,” said a Mountain Dew brand rep to CNN.
The endorsement deal with Lil Wayne was worth multi-millions likely. Much like Rick Ross’ cancelled Reebok endorsement deal, it’s lost over a ‘dumb’ lyrics and not in a good way.
A publicist for Young Money Records, Sarah Cunningham, issued a statement to CNN as well. To quickly cover this and prevent further loss of brand affiliations she stated, “I can confirm that due to creative differences, we mutually decided to part ways. It was amicable.”
The entire situation was caused by Lil Wayne disrespecting the brutally lynched & slain 14-year-old African-American, Emmett Til, in Hip Hop song “Karate Chop.” The record by Atlanta rap star Future, featured the Young Money rapper saying “Beat that p-$$y up like Emmett Till.”
To the common person, one would have enough sense to utter such disrespect but apparently Lil Wayne’s drug-ravaged mind though this would be cool.
He’s since written a letter of ‘apology’ but as the Till family points out, he never once apologized in the writing. A known master of the pen, the move was of no mistake. The attempt to be slick with the family synonymous with Civil Rights was quickly declined.
To worsen matters, the fake apology letter from Lil Wayne did not get issued until after the Till family made it clear they would move to pluck his endorsements away from him. The family also encourages people to boycott his upcoming tour, since he openly disrespected someone who’s death was a sacrifice that aided the equal treatment of black, Hispanic, and Asian people in America.